Privacy Policy

Your privacy is important. Learn how we collect, use, and protect your information.

Your privacy matters. This policy explains what information is collected when you visit this website, how it is used, and the choices available to you.

Who We Are

This website is operated by Prem Srinivasan, an individual blogger based in India. The website is accessible at premsrinivasan.com. For any privacy-related queries, please use the contact details on our contact page.

Information We Collect

Automatically Collected Information

When you visit this website, certain information is automatically collected by the hosting infrastructure and analytics tools, which may include:

  • Your IP address (anonymised where possible)
  • Browser type, version, and language
  • Operating system and device type
  • Pages visited and time spent on each page
  • Referring website or search terms used to reach us
  • Date and time of your visit
  • Screen resolution and viewport size

Contact Communications

We do not use contact forms or newsletter subscriptions. We do not collect email addresses through this website. If you choose to contact us directly via email, that communication is handled by your own email provider and is subject to their privacy policy. We retain email correspondence only as long as necessary to respond to your query.

Information We Do Not Collect

We do not collect names, postal addresses, payment information, national identification numbers, or any sensitive personal data through this website.

How We Use Your Information

The information collected is used to:

  • Improve the website content and user experience
  • Analyse website traffic and usage patterns
  • Deliver relevant advertisements through third-party advertising partners
  • Prevent fraud and enhance website security
  • Comply with applicable legal obligations

Legal Basis for Processing (GDPR)

For visitors from the European Economic Area (EEA) or United Kingdom, our legal basis for processing personal data is:

  • Legitimate Interests: For essential website operation, security, and fraud prevention
  • Consent: For analytics and advertising cookies, obtained through our cookie consent banner
  • Legal Obligation: Where processing is required to comply with applicable laws

Cookies and Tracking Technologies

This website uses cookies and similar tracking technologies to enhance your browsing experience and deliver personalised advertising. For full details about the cookies we use and how to manage them, please read our Cookie Policy.

Third-Party Advertising

This website uses Google AdSense to display advertisements. Google AdSense uses cookies and web beacons to serve ads based on your prior visits to this website and other websites on the internet. Google, as a third-party vendor, uses the DART cookie to serve ads based on your visits to our site and other sites.

You can opt out of personalised advertising by:

  • Visiting the Google Ads Settings page
  • Visiting aboutads.info to opt out from participating providers
  • Rejecting advertising cookies in our cookie consent banner

For more information about how Google uses data when you use our site, visit Google's Privacy & Terms.

Analytics

Google Analytics

We use Google Analytics (provided by Google LLC) to understand how visitors use this website. Google Analytics uses cookies to collect information such as pages visited, session duration, referral source, and general geographic location (city/country level). This data is transmitted to and stored by Google on servers that may be located in the United States or other countries.

Opt-out options for Google Analytics:

Cloudflare Web Analytics

We also use Cloudflare Web Analytics, a privacy-first analytics tool that does not use cookies and does not track individual users across websites. Data collected is fully aggregated and anonymous, and includes page views, referral sources, and browser/device types at a population level. For more information, visit Cloudflare Web Analytics.

Third-Party Services

This website uses the following third-party services, each subject to their own privacy policies:

Data Security

This website is hosted on Cloudflare Pages with HTTPS encryption enforced on all connections. We implement reasonable technical and organisational measures to protect your information from unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain automatically collected analytics data only for as long as necessary to fulfil the purposes described in this policy. Analytics data is stored in aggregated, non-identifiable form. Advertising cookies are controlled by our advertising partners and are subject to their respective retention policies. Email correspondence is retained only for as long as reasonably necessary.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal data, including:

  • The right to access information held about you
  • The right to request correction of inaccurate data
  • The right to request deletion of your data
  • The right to object to or restrict processing of your data
  • The right to data portability (where applicable)
  • The right to opt out of personalised advertising
  • The right to withdraw consent at any time (without affecting prior lawful processing)

To exercise these rights or for any privacy-related questions, please contact us via our contact page.

Indian Privacy Rights (DPDP Act 2023)

If you are a resident of India, the Digital Personal Data Protection Act, 2023 (DPDP Act) provides you with rights regarding your personal data processed by entities operating within India or processing data of Indian residents. These rights include the right to access, correct, and erase your personal data, and to nominate a representative. To exercise these rights, please contact us directly.

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information we collect, the right to delete it, and the right to opt out of the "sale" or "sharing" of personal information. We do not sell personal information. You can opt out of cross-context behavioural advertising by rejecting advertising cookies in our cookie banner.

European & UK Privacy Rights (GDPR/UK GDPR)

If you are located in the European Economic Area or United Kingdom, you have rights under the GDPR and UK GDPR, including the right to access, rectify, erase, restrict processing, and port your data. You also have the right to lodge a complaint with your local data protection authority.

Children's Privacy

This website is not directed to children under the age of 13 (or 16 in the EEA where applicable), and we do not knowingly collect personal data from minors. If you believe a child has provided personal data to us, please contact us immediately and we will take steps to delete it.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States, where our service providers such as Google and Cloudflare operate. These transfers are subject to appropriate safeguards in accordance with applicable data protection law.

Changes to This Privacy Policy

We may update this privacy policy periodically to reflect changes in our practices, technology, or legal requirements. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy from time to time. Material changes will be prominently noted on the website where reasonably practicable.

Contact Us

If you have any questions, concerns, or requests regarding this privacy policy or our data practices, please contact us via our contact page.

Last Updated: April 11, 2026